Pay-per-click (PPC) advertising on Google can be a powerful tool for boosting your business. Here are a few reasons why:

1. Increased visibility: Google is the most popular search engine, with billions of searches conducted every day. By using PPC advertising, you can get your business and its products or services in front of a wider audience, increasing the chances of attracting potential customers.
2. Targeted advertising: With PPC, you can target specific keywords and demographics, ensuring that your ads are seen by the most relevant audience. This can help increase the likelihood of conversions and improve the return on investment of your advertising budget.
3. Measurable results: Google PPC provides detailed analytics and insights into the performance of your campaigns, allowing you to track the effectiveness of your advertising and make any necessary adjustments.
4. Flexibility: PPC advertising allows you to control your budget and adjust your campaigns as needed. This can be especially useful for small businesses with limited advertising budgets.

Overall, Google PPC can be an effective tool for increasing visibility, targeting specific audiences, tracking results, and being flexible with your advertising budget.