Keyword research is the process of identifying the words and phrases that people use when searching for information online. By understanding which keywords and phrases are most popular and relevant to a website’s content, a website owner can optimize their website to rank well in search results for those keywords. This is known as search engine optimization (SEO).

Here are a few ways that keyword research can help improve a website’s SEO:

1. Identifying relevant keywords: Keyword research can help identify the keywords and phrases that are most relevant to a website’s content, which can help the website rank well in search results for those keywords.

2. Improving on-page SEO: Including relevant keywords in a website’s content and meta tags (such as the title and description) can signal to search engines what the content is about and may help improve the website’s ranking in search results.

3. Understanding user intent: Keyword research can help understand what users are searching for, which can inform the development of content that meets the needs and interests of the target audience.

4. Keeping track of changes in search trends: Keyword research can help identify changes in search trends over time, which can inform a website’s SEO strategy and help ensure that it is using the most relevant and popular keywords.