Google’s cost-per-engagement (CPE) advertising model allows businesses to pay for advertising based on user engagement with their ads, rather than the number of impressions or clicks they receive. This can be a beneficial option for businesses looking to drive more meaningful interactions with their audience.

Here are a few advantages of CPE advertising on Google:

1. Increased engagement: By paying for engagement, your ads will be more likely to attract the attention and interest of potential customers, resulting in more meaningful interactions.
2. Targeted advertising: CPE ads can be targeted to specific demographics and interests, ensuring that your ads are seen by the most relevant audience.
3. Measurable results: Google provides detailed analytics and insights into the performance of your CPE campaigns, allowing you to track the effectiveness of your advertising and make any necessary adjustments.
4. Flexibility: CPE advertising allows you to control your budget and adjust your campaigns as needed, making it a flexible option for businesses of all sizes.

Overall, Google’s CPE advertising model can be an effective tool for driving meaningful engagement with potential customers, targeting specific audiences, tracking results, and being flexible with your advertising budget.