On-page elements are the elements of a webpage that can be optimized for search engines. These elements include the content and HTML source code of the webpage, as well as the images and media used on the webpage. Optimizing on-page elements can help improve a website’s search engine optimization (SEO) by making it easier for search engines to understand the relevance and value of the content on the website.

Here are a few on-page elements that can impact a website’s SEO:

1. Title tag: The title tag is the title of the webpage that appears in the search results and at the top of the browser window. Optimizing the title tag with relevant and popular keywords can help improve the ranking of the webpage in search results.

2. Meta description: The meta description is a summary of the webpage’s content that appears in the search results. Optimizing the meta description with relevant and descriptive language can help improve the ranking of the webpage in search results.

3. Headings: Headings, or “H” tags, are used to organize and structure the content on a webpage. Including relevant and popular keywords in headings can help improve the ranking of the webpage in search results.

4. Images and media: Optimizing the file names and alt text of images and media can help search engines understand the content of the webpage and may improve the ranking of the webpage in search results.

5. Internal linking: Linking to other pages on the website using relevant and descriptive anchor text can help search engines understand the content and structure of the website and may improve the ranking of the webpage in search results.