Hey there!

We’ve got some exciting news to share with you today! TikTok has just announced some new targeting and boosting features with their Promote tool that is sure to revolutionise the way businesses advertise on the platform.

With Promote, TikTok users can now easily turn any of their existing videos into ads and drive traffic back to their profiles. These new features are designed to help TikTok creators – including influencers, advertisers, brands, and small businesses – reach their target audiences, amplify their creator marketing budgets, and turn viewers into potential leads.

Now, we know what you’re thinking – YouTube launched Promoted Videos back in 2008, and Facebook launched promoted posts in 2012. But, the fact that TikTok is expanding Promote’s features is a signal that creators need more ways to boost their videos on the platform – especially in the wake of controversy that erupted last month when Forbes reported: “TikTok’s Secret ‘Heating’ Button Can Make Anyone Go Viral.”

The new Promote features give TikTok creators additional tools to target their desired communities and choose exactly how they can interact with their ads – just in case TikTok employees decide to stop manually boosting videos’ reach by using a “heating” button that bypasses the algorithm intended to drive the TikTok experience.

So, what are these new Promote features, you ask?

1. Well, for starters, there’s the new “more profile views” goal that allows advertisers to drive traffic directly to their TikTok profile. With this new call to action, brands get more ways to tell their story or show off a range of products or services.

2. Then there’s the new “Promote for Others” option that enables marketers to boost content, influencers, or partners. This new feature also enables marketers to promote a creator’s videos or LIVE videos to help increase views by their target audience.

3. Plus, there’s a new location targeting option, in addition to the existing audience targeting options for gender, age, and user interests. This allows small businesses with physical locations to directly target their local community.

4. Last but not least, there’s the new “more messages” goal that allows small businesses to drive traffic directly to their TikTok inbox. This provides service businesses, B2B brands, and businesses that take custom orders with more customer interaction to close their sales.

As a digital marketing agency, we understand the importance of staying on top of the latest trends and updates in the social media landscape. So, if you’re interested in learning more about how to leverage TikTok’s new Promote features for your business, don’t hesitate to reach out to us! Our team of experts is here to help you achieve your marketing goals and drive results on TikTok.