Google’s cost-per-impression (CPM) advertising model allows businesses to pay for advertising based on the number of impressions (views) their ads receive, rather than the number of clicks they receive. This can be a beneficial option for businesses looking to increase brand awareness and reach a wider audience.

Here are a few advantages of CPM advertising on Google:

1. Increased visibility: By paying for impressions, your ads will be seen by more people, increasing the chances of attracting potential customers.
2. Targeted advertising: CPM ads can be targeted to specific demographics and interests, ensuring that your ads are seen by the most relevant audience.
3. Measurable results: Google provides detailed analytics and insights into the performance of your CPM campaigns, allowing you to track the effectiveness of your advertising and make any necessary adjustments.
4. Flexibility: CPM advertising allows you to control your budget and adjust your campaigns as needed, making it a flexible option for businesses of all sizes.

Overall, Google’s CPM advertising model can be an effective tool for increasing visibility, targeting specific audiences, tracking results, and being flexible with your advertising budget.